{"id":145,"date":"2023-09-07T14:26:58","date_gmt":"2023-09-07T14:26:58","guid":{"rendered":"https:\/\/demo.membershipacademy.com\/?page_id=145"},"modified":"2023-09-07T14:27:57","modified_gmt":"2023-09-07T14:27:57","slug":"template-membership-sales-page","status":"publish","type":"page","link":"https:\/\/demo.membershipacademy.com\/index.php\/template-membership-sales-page\/","title":{"rendered":"Template: Membership Sales Page"},"content":{"rendered":"<h1 style=\"text-align: center;\">Attention Grabbing and <strong><span style=\"color: var(--tcb-tpl-color-1);\">Compelling Headline<\/span><\/strong> That Packs a Punch<\/h1>\n<h4 style=\"text-align: center;\">Are You Tired of Having This Annoying Problem? Then You&#8217;re In The Right Place. Accomplish Something Amazing With This Membership.<\/h4>\n<h2 style=\"text-align: center;\">This Sub-Heading Has <strong>One Job:<\/strong> Make Your Visitor Want to&nbsp;<strong>Keep Reading!<\/strong><\/h2>\n<ul style=\"\">\n<li style=\"\"><span>In this top section, emphasize a big problem or frustration that your audience has.<\/span><\/li>\n<li style=\"\"><span>This is a problem that your product will solve for them, of course.<\/span><\/li>\n<li style=\"\"><span>However, at this point, we&#8217;re not talking about the product yet. Think of it as telling a story, where you don&#8217;t want to rush to the ending right away.<\/span><\/li>\n<\/ul>\n<p style=\"\">The problem or frustration that you&#8217;re describing should hit close to home for the reader. They should be familiar with the circumstances you&#8217;re describing. Next, transition to talking about outcomes and paint a picture of how life could be easier&#8230;<\/p>\n<p style=\"\">Surely there has to be a better way (of course there is, that&#8217;ll be where your product comes in!). Think about how amazing it would be if you could&#8230;<\/p>\n<ul style=\"\">\n<li style=\"\"><span>List the key outcomes your audience are seeking &#8211; a specific goal or transformation<\/span><\/li>\n<li style=\"\"><span>Make sure you keep things realistic and achievable, overpromising might generate more sales but can lead to poor retention if you don&#8217;t deliver<\/span><\/li>\n<li style=\"\"><span>You&#8217;re whetting their appetite for the solution your membership provides, which we&#8217;re now going to tell them all about<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Thankfully we have the solution&#8230;<\/strong><\/p>\n<h2 style=\"text-align: center;\">Introducing This <span style=\"color: var(--tcb-tpl-color-1);\"><strong>Awesome Membership<\/strong><\/span><\/h2>\n<p style=\"\">This is where your membership comes to the rescue. It\u2019s the hero of the story and is your chance to show your potential members how you can tackle the problems highlighted in the previous section and deliver what your audience is looking for. You could include a product shot or short video showing your membership in action.<\/p>\n<p><span><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"7039\" width=\"473\" data-init-width=\"800\" height=\"266\" data-init-height=\"450\" title=\"MA - Mac Placeholder\" loading=\"lazy\" src=\"https:\/\/demo.membershipacademy.com\/wp-content\/uploads\/2023\/09\/MA-Mac-Placeholder-1.png\" data-width=\"473\" data-height=\"266\" style=\"aspect-ratio: auto 800 \/ 450;\"><\/span><\/p>\n<h2 style=\"text-align: center;\">List Key&nbsp;<strong>Benefits<\/strong> of Joining Your Membership<\/h2>\n<p style=\"\">Set out the high level benefits, how their situation will change as a result of becoming a member and what makes you different. Use images or icons to illustrate.<\/p>\n<h3 style=\"text-align: center;\">Benefit One<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Benefit Two<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Benefit Three<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Benefit Four<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Benefit Five<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Benefit Six<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h2 style=\"text-align: center;\">Hey There, I&#8217;m <strong>Person<\/strong> and I Can&#8217;t Wait To Help&#8230;<\/h2>\n<p><span><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"566\" width=\"300\" data-init-width=\"300\" height=\"293\" data-init-height=\"293\" title=\"sarah_williams1-300x293-1\" loading=\"lazy\" src=\"https:\/\/demo.membershipacademy.com\/wp-content\/uploads\/2023\/09\/sarah_williams1-300x293-1.jpg\" data-width=\"300\" data-height=\"293\" style=\"aspect-ratio: auto 300 \/ 293;\"><\/span><\/p>\n<p style=\"\">Share two to three short paragraphs sharing a bit about you &#8211; who you are, why you created the membership and why you\u2019re the best person to help them. Include a professional headshot if possible.<\/p>\n<p style=\"\">\n<p style=\"\">Demonstrate that you understand their situation, you&#8217;ve been where they are and you&#8217;re the right person to get them to where they want to go.<\/p>\n<h2 style=\"text-align: center;\">All Members Get <strong>Full Access<\/strong> To:&nbsp;<\/h2>\n<p style=\"\">Highlight specific features and content that members will get access to as part of their subscription &#8211; courses, workshops, live sessions &#8211; whatever it is. Use images or icons to illustrate.<\/p>\n<h3 style=\"text-align: center;\">Feature One<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Feature Two<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Feature Three<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Feature Four<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Feature Five<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h3 style=\"text-align: center;\">Feature Six<\/h3>\n<p style=\"text-align: center;\">Don&#8217;t over-explain in these text sections below each individual image.<\/p>\n<h2 style=\"text-align: center;\">What People Are Saying About Our Membership<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"114\" height=\"114\" title=\"Shane_copy 2.0_global_e\" data-id=\"36512\" src=\"https:\/\/demo.membershipacademy.com\/wp-content\/uploads\/2023\/09\/Shane_copy-2.0_global_e-1.jpg\" style=\"aspect-ratio: auto 114 \/ 114;\" data-width=\"114\" data-height=\"114\" data-init-width=\"114\" data-init-height=\"114\"><\/span><\/p>\n<h4><em>\u201cSocial proof comes with customer testimonials.\u201d<\/em><\/h4>\n<p style=\"\"><em>&#8220;Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.<\/em><\/p>\n<p style=\"\"><em><\/em><\/p>\n<p style=\"\"><em>We like to do what many others have done already. There&#8217;s safety in numbers. Testimonials can be used to give your visitor that sense of safety.&#8221;<\/em><\/p>\n<h5>Shane Melaugh<\/h5>\n<h6>&#8211; Job Title or Role<\/h6>\n<p><span style=\"width: 100%;\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" alt=\"\" width=\"446\" height=\"446\" title=\"Girl_copy 2.0_global_e\" data-id=\"36522\" src=\"https:\/\/demo.membershipacademy.com\/wp-content\/uploads\/2023\/09\/Girl_copy-2.0_global_e-1.jpg\" style=\"\"><\/span><\/p>\n<h4><em>\u201cHere&#8217;s what the perfect testimonial looks like&#8230;&#8221;<\/em><\/h4>\n<p style=\"\"><em><em>\u201cThe perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.<\/em><em>&#8220;<\/em><\/em><\/p>\n<h5>Samantha Allen<\/h5>\n<h6>&#8211; Job Title or Role<\/h6>\n<h3 style=\"text-align: center;\">Get&nbsp;<strong>Instant Access<\/strong> to Awesome Membership<\/h3>\n<p style=\"\">Whether you have multiple tiers, a monthly payment option, annual payment option or both, your pricing system should be crystal clear with a definitive call to action<\/p>\n<p><a href=\"#\"><span><span>Instance 1<\/span><\/span><\/a><\/p>\n<h3 style=\"\"><strong>MONTHLY<\/strong> <\/h3>\n<p style=\"\"><em>Recurring payment, cancel anytime<\/em><\/p>\n<p>$ <\/p>\n<p><strong>49<\/strong><\/p>\n<p>\/per month<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"\"><span>Full Access to All Content<\/span><\/li>\n<li style=\"\"><span>Cancel Any Time<\/span><\/li>\n<li style=\"\"><span>30 Day Guarantee<\/span><\/li>\n<\/ul>\n<h3 style=\"\"><strong>ANNUAL<\/strong><\/h3>\n<p style=\"\"><em>BEST VALUE &#8211; Save $98<\/em>&nbsp;<\/p>\n<p>$ <\/p>\n<p style=\"\"><strong>490<\/strong><\/p>\n<p>\/per year<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"\"><span>Full Access to All Content<\/span><\/li>\n<li style=\"\"><span>Cancel Any Time<\/span><\/li>\n<li style=\"\"><span>30 Day Guarantee<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"74\" height=\"74\" title=\"copy-2-guarantee\" data-id=\"138\" src=\"https:\/\/demo.membershipacademy.com\/wp-content\/uploads\/2023\/09\/copy-2-guarantee.png\" style=\"\"><\/span><\/p>\n<p style=\"\"><em><strong>100%<\/strong><\/em><em> Satisfaction Guaranteed<\/em><\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"74\" height=\"74\" title=\"copy-2-secure\" data-id=\"140\" src=\"https:\/\/demo.membershipacademy.com\/wp-content\/uploads\/2023\/09\/copy-2-secure.png\" style=\"\"><\/span><\/p>\n<p style=\"\"><em>Secure Payment<\/em><\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"232\" height=\"206\" title=\"copy-2-badge\" data-id=\"136\" src=\"https:\/\/demo.membershipacademy.com\/wp-content\/uploads\/2023\/09\/copy-2-badge.png\" style=\"\"><\/span><\/p>\n<h3>100% Satisfaction Guarantee<\/h3>\n<p style=\"\">You are fully protected by our 100% Satisfaction Guarantee. If you don&#8217;t feel like you&#8217;ve received value and you decide you want to cancel any time within the next 30 days, just let us know and we&#8217;ll send you a prompt refund. No hassles, headaches or hoops to jump through.<\/p>\n<h3 style=\"text-align: center;\">Frequently Asked Questions<\/h3>\n<p><span><\/span><\/p>\n<h4><span style=\"\"><strong>What type of person is this membership best suited to?<\/strong><\/span><\/h4>\n<p style=\"\">Give a bit of information about who the membership is designed for, perhaps even highlighting who it would be&nbsp;<em>wrong<\/em>&nbsp;for too.<\/p>\n<p><span><\/span><\/p>\n<h4><span style=\"\"><strong>What happens if I decide to cancel my membership?<\/strong><\/span><\/h4>\n<p style=\"\">Describe your cancellation process. Assuming you enable members to cancel themselves, emphasise this so they know that they&#8217;re in control and not locked in.<\/p>\n<p><span><\/span><\/p>\n<h4><span style=\"\"><strong>Is all of the content available straight away or is it time-released (drip fed)?<\/strong><\/span><\/h4>\n<p style=\"\">If any content is restricted and not available to members instantly upon joining then it&#8217;s important that you&#8217;re clear about this upfront<\/p>\n<p><span><\/span><\/p>\n<h4><span style=\"\"><strong>Can I access content released during my membership once I cancel?<\/strong><\/span><\/h4>\n<p style=\"\">There are members who will think they can access and content that was released during their time as a member, even after their membership is cancelled. This is very rarely the case so address this here to cover yourself if the question comes up.<\/p>\n<p><span><\/span><\/p>\n<h4><span style=\"\"><strong>Can I upgrade to an annual membership later?<\/strong><\/span><\/h4>\n<p style=\"\">It&#8217;s a good idea to make it possible for members joining on a monthly plan to later upgrade to an annual (or quarterly etc) so make it clear that this will be an option<\/p>\n<p><span><\/span><\/p>\n<h4><span style=\"\"><strong>I\u2019m not 100% sure is the membership is right for me, do you offer a trial so I can test it out?<\/strong><\/span><\/h4>\n<p style=\"\">Typically you&#8217;d only include this question if you don&#8217;t offer a trial. You could offer one on request or create a &#8220;behind the scenes&#8221; video that you can link people to which shows them the inside of the membership and further explains what is on offer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attention Grabbing and Compelling Headline That Packs a Punch Are You Tired of Having This Annoying Problem? Then You&#8217;re In The Right Place. Accomplish Something Amazing With This Membership. This Sub-Heading Has One Job: Make Your Visitor Want to&nbsp;Keep Reading! In this top section, emphasize a big problem or frustration that your audience has. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"tcb2-copy-2-0-hybrid-smart-sales-page-image-version","_tve_header":"0","_tve_footer":"0"},"class_list":["post-145","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/demo.membershipacademy.com\/index.php\/wp-json\/wp\/v2\/pages\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.membershipacademy.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.membershipacademy.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.membershipacademy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.membershipacademy.com\/index.php\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":2,"href":"https:\/\/demo.membershipacademy.com\/index.php\/wp-json\/wp\/v2\/pages\/145\/revisions"}],"predecessor-version":[{"id":156,"href":"https:\/\/demo.membershipacademy.com\/index.php\/wp-json\/wp\/v2\/pages\/145\/revisions\/156"}],"wp:attachment":[{"href":"https:\/\/demo.membershipacademy.com\/index.php\/wp-json\/wp\/v2\/media?parent=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}