The Most Enticing Benefit-Driven Headline You Can Write Goes Here
Learn to be able to achieve this incredible goal… even if you have this [major objection]!
Enroll for this LIVE Masterclass:
Only $59
This subheading should target a pain point that your masterclass can solve
The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.
Don’t rush to introduce your masterclass, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?
After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.
If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.
If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.
And you are…
Introducing The Name of Your Masterclass!
Provide a summary of the key topics, sections and learning outcomes to expect from your Masterclass
1
Topic/Learning Outcome #1
Explain one key, compelling thing customers will learn and be able to accomplish from attending this live masterclass. Make sure you focus on the benefits that the customer would get rather than just sharing details of the topic you're covering.
2
Topic/Learning Outcome #3
Explain one key, compelling thing customers will learn and be able to accomplish from attending this live masterclass. Make sure you focus on the benefits that the customer would get rather than just sharing details of the topic you're covering.
3
Topic/Learning Outcome #3
Explain one key, compelling thing customers will learn and be able to accomplish from attending this live masterclass. Make sure you focus on the benefits that the customer would get rather than just sharing details of the topic you're covering.
Ready to achieve this specific goal and make progress towards an outcome? Enroll today!
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One sentence summary of what they get
$
59
Frequently Asked Questions
Provide some answers to common questions. Perhaps you want to tell them how long the masterclass will take, how much time they need to dedicate to work through exercises etc, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell them how long the masterclass will take, how much time they need to dedicate to work through exercises etc, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell them how long the masterclass will take, how much time they need to dedicate to work through exercises etc, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell them how long the masterclass will take, how much time they need to dedicate to work through exercises etc, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell them how long the masterclass will take, how much time they need to dedicate to work through exercises etc, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell them how long the masterclass will take, how much time they need to dedicate to work through exercises etc, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.